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What is the definition of fashion merchandising?

Online Fashion Merchandising Course


Fashion Merchandising courses emphasis on developing a student’s fashion sense and analytical abilities in such areas as sales, distribution, buying, merchandising, promotion and coordination of fashion items. Students learn to define and analyze target markets, design and use visual communication, and plan and promote fashion products. Courses in Fashion Merchandising hone skills in verbal, written and visual presentation; computer networking; product development; business communication and project management. Diplomas prepare professionally trained students for a career in the fashion industry or to transfer to a university program. Graduates with bachelors’ degrees are prepared for entry-level titles such as product coordinator, marketing representative, assistant buyer, market research trainee, and imaging assistant. With advanced work in Fashion Merchandising, graduates find positions such as media sales executive, advertising copywriter, operations manager, market researcher, and fashion editor. Some employers of Fashion Merchandising graduates are apparel manufacturers, advertising agencies, design studios, newspapers and magazines, and retail businesses.

The Art Institute of Pittsburgh - Online Division

Develop your creative potential through The Art Institute of Pittsburgh - Online Division where we give you the freedom to decide when and where to attend class. Because you're always on the go, we offer education to go wherever you connect to the Internet. While we meet the demands of your busy lifestyle, our online degree and diploma programs go even further by embracing the standards of excellence long held by The Art Institute of Pittsburgh and The Art Institutes system of schools backed by an over 85-year commitment to academic excellence. Learn from the leader in online creative arts education.

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Definition of fashion merchandising

Fashion Merchandising is the planning, production, promotion and distribution of products in fashion industries to meet consumer demand.

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